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Getting Started in Real Estate Guide

From the Most Recognized And Trusted Name In Real Estate

With the CENTURY 21® System you’ll experience a wealth of Innovative Tools to help you grow your business.


Put national CENTURY 21 print, online, radio, and television advertising to work for you at a local level with our Ad Maker program. You’ll be able to customize our advertising with your contact information saving you valuable time and marketing dollars. 
CENTURY 21 Business Builder®

Stay top of mind with all of your contacts. The CENTURY 21 Business Builder program allows you to upload your contacts and set them up to receive a variety of marketing materials.

CENTURY 21 Preferred Client ClubSM

Get repeat and referral business by distributing C21® branded magazines and greeting cards personalized with your contact information. Our exclusive direct mail program (Preferred Client Club) can help you produce results.
Social Media & PR Studio

The CENTURY 21 System provides you with ready to use content that is powerful and customizable. Our PR tools help you promote your business to exactly the right area.
The CENTURY 21 UniversitySM

You are provided access to one of the most comprehensive performance-based learning platforms in the industry. In fact, we’re a Nine-Time Training Magazine Top 125 Award winner. Take advantage of our live and on-line courses as well as partnerships with industry leaders, trainers, and coaches.

The Olympics, the Super Bowl, US Soccer, the Indianapolis 500, even the Little League World Series. The power of CENTURY 21® Marketing can help you reach farther than ever before.
To help your business generate qualified leads we’ve developed an extensive marketing program that includes:
More Exposure For Your Listings -

As a franchisee your listings will be automatically distributed to over 500 real estate aggregator sites such as, Zillow, Trulia, and, and the list goes on and on.

Online and Offline Advertising -

From national print campaigns and customizable ads to web banners and real estate website sponsorships, our System can put you at the doorstep of a larger audience than ever before. -

Our national website has been recently attracting over 6.8 Million visits each month*. That traffic contributed to generating 1.75 million leads from all sources for our franchisees in 2014**. In 2013 and 2014, was the leader in unique visitors among national real estate franchise websites according to ComScore.***
Search Engine Optimization & Display Advertising -

With 42% of consumers starting their purchase journey online****, the digital marketing team utilizes a number of Search Engine Optimization, Search Engine Marketing and Display Advertising tactics to target prospective home buyers and sellers, drive them to  and connect them with agents affiliated with the CENTURY 21® System.
Social Media -

The CENTURY 21 System has the largest Facebook and Twitter following among national real estate franchise companies*****. More importantly, the brand provides engaging social content and a comprehensive C21 Social for Business platform to make social networking easier and more effective for you, our franchisee. 
Industry Leading Marketing Tools -

We deliver tools to you and your affiliated agents that can help grow your business, including exclusive partnerships with Google AdWords, Videolicious and C21 Social for Business.  
CRM System -

To keep in touch with clients and turn leads into closed transactions all system members can utilize our fully integrated CRM system with over 500 specially designed templates. Templates including greeting cards, newsletters, postcards, recruiting materials, and drip campaigns in both English and Spanish, all at no charge.
Repeat and Referral Business -

We offer a loyalty program that provides personalized and professional-quality magazines and greeting cards to help system members cultivate and maintain relationships with clients. 
Listing Activity -

Do you know how many views and leads your listings are getting across the web? Our proprietary program provides this information plus it creates a report that you can set up to automatically send to your sellers every two or four weeks. This data overcomes the number one objective of sellers, which is that they don’t receive regular updates from their agent. This is a great listing and recruiting tool.
Public Relations - Our PR Studio lets you access, customize, and quickly distribute newsworthy information to your local community. The program is turnkey and completely free to our franchisees.

Awards and Recognition 

Your success is valued and you should be rewarded for it. That’s why we offer retreats for our top agents and a Global Conference hosted in places such as Hawaii, the Bahamas, San Diego, and Las Vegas

Steps to beginning a career in real estate:
  1. Complete the  contact form  and we will have an independently owned and operated local brokerage contact you.
  2. Register and successfully complete the real estate pre-licensing course for your state.
  3. Schedule and pass your state real estate licensing test.
  4. Affiliate with a local real estate broker.




Be seen virtually everywhere potential clients spend time — but let us do all of the heavy lifting. Just look at all of the places where the CENTURY 21®System makes an appearance:  
It’s our mission to deliver best-in-class brokerage services to buyers and sellers worldwide. According to the research, we’re doing just that.

For three years running, we ranked “Highest Overall Satisfaction for First-Time Home Sellers, First-Time Home Buyers, Repeat Home Sellers, and Repeat Home Buyers (Tied in 2016) among National Full Service Real Estate Firms” in the J.D. Power 2016 Home Buyer/Seller Satisfaction Study1.


The CENTURY 21® System is comprised of 6,950 franchised broker offices, 106,000 affiliated sales associates, and a presence in over 76 countries, making us one of the most well-known names in real estate.

In fact, among consumers presented with a list of competitors, the CENTURY 21 brand was identified as having "the most recognized name in real estate," according to a 2016 Millward Brown customer survey.2


Big names, big audiences, big business potential. Century 21 Real Estate has advertised during the television broadcasts of the Copa América Centenario, Billboard Music Awards, Country Music Awards, NCAA March Madness, Winter Olympics, Latin GRAMMYs, and Indianapolis 500 as well as during 2017 broadcasts of the Golden Globes, AFC Championship Game, NFC Championship Game, and the Academy of Country Music Awards.


Century 21 Real Estate is the official real estate company of U.S. Soccer, making an impression on millions of soccer fans from around the world every year.


It's our goal to get your listings in front of as many buyers as possible. We do this through an aggressive listing strategy, which displays your listings on over 500 real estate search websites at no additional cost. We also offer deep discounts on enhanced listing sites such as Zillow, Trulia, and


We leverage Facebook, YouTube, Twitter, Instagram, Linkedin, and our blog @C21 Home Matters to connect with people through stories that get them talking, sharing, and engaging with us long-term.

Please fill in the form below or call 410-255-6650 and someone will contact you